Who are we?


We are an independent, family-owned marketing company that caters to the health & fitness industry. We deliver creative fitness marketing for gyms, personal trainers, yoga and pilates instructors and studios. We also work with health related services such as physiotherapy, massage therapy and osteopathy.

Let us help you come up with fitness marketing ideas.  If your goal is to increase awareness, lead generation, improve conversion rates or maximise your sales – we can help you find the way.


Fitness marketing for gyms, personal trainers, yoga and pilates studios doesn’t have to be boring! The Fitness Marketing Co. uses creative fitness marketing ideas to leverage current marketing trends, increasing your marketings reach and boosting your sales.

The Best Fitness Marketing in Australia

In fact, whether you are looking for a creative fitness marketing idea or a gym promotion we have a number of different services that can help grow your health and fitness business.

Marketing for gyms in Melbourne could comprise of building a cheap website, delivering an eDM, leveraging off your existing Facebook and Instagram followers or creating visual content for social media. Whether you are looking for gym marketing or personal training marketing we have fitness marketing ideas for you.


We understand how important integrated marketing is for small business. From Facebook to local area activities we have the tools to reach your target market.  Let us work with you to create a targeted strategy for your business and then deliver your fitness promotion for you.

Do you need Gym Marketing ideas?

Whether you need a gym marketing plan, or just want to run successful gym promotions we can help. Maybe it’s time to start some creative fitness marketing, or maybe you just need help with your gym advertising. Either way, we offer complete fitness marketing solutions for all health and fitness businesses.

Let us help you with your gym marketing. We have over 15 years experience in the fitness industry to put towards a fitness marketing campaign that will help you get more members and increase your sales.


Set your fitness marketing up for success by utilising the full power of Facebook, Facebook Ads and the Facebook Pixel to integrate your Facebook Advertising with your website and effectively target the clients you want to come and use your business!

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What we can do

Our Services

Responsive Web Design

Modern and responsive website design to improve your online presence.  Built on a world leading CMS system, all websites are SEO ready, include SSL certificate for data security can be linked with the G-suite of online business Apps.  Packages start at $299.

Facebook Page & Advertising

Design and maintenance of your Facebook business page including set up, content creation and placement of Facebook ads utilising the Facebook pixel on your website to filter potential clients through a well developed Facebook sales funnel.

Instagram Profile & Advertising

Creation and maintenance of your Instagram business profile including the initial set up, creation of content & creation and delivery of Instagram ads through the Facebook Business Manager.

Google Business Page & Adwords

Creation of your Google business page including the initial set up, verification and linking to Google Analytics. Google Adwords campaigns to drive traffic to your website.

Emails & Newsletters

Stay in touch with your clients and members using modern eDM layouts and animated GIF images to really make your message POP. We can manage your customer lists in Constant Contact or Mailchimp and take care of the creation and delivery of your electronic newsletters.


Analysis of sales trends and forecasting for seasonal variations in sales. Utilise this information to create marketing campaigns at times of the year that really matter.


Customisation, and integration with your website, of online booking systems (such as Mindbody Online, FrontDesk HQ and Timely). Autoresponders, promo codes and unique web links can all be integrated with your website and eDMs.


Get found online and in-person by having optimised web content, verified Facebook and Google business pages that help you show up in your target markets web searches.


Trying to piece together marketing ideas without a strategic plan is like trying to drive to an unknown destination without a map. Let us help you develop an annual plan for your marketing and social media activites so you’re not always rushing to get social posts out just for the sake of it.

Sales Training and Mystery Shopping

Getting leads to your website and into your studio is one thing, but converting them into clients is another thing altogether. Let us mystery shop your trainers and sales staff, write you a report on the outcome and then put together a plan to help increase conversions of leads to sales.

Free Website Audit

If you already have a website then let us audit it for you for free.

We have access to some state of the art website auditing tools like SEM Rush that can check your on-page SEO and let you know what needs to be fixed in order to make your website rank better in Google.

* Enter your details here and receive a no obligation website audit direct to your inbox within 24 hours.

Meet the Talents

Meet the Team

Troy Hasler

Co-Founder & Creative Director

Troy Hasler brings 15 years experience in the health and fitness industry having worked for industry leaders such as Creative Fitness Marketing and KX Pilates.

Clare Danaher

Clare Danaher

Co-Founder & Head of Strategy

Clare Danaher is a 20 year marketing veteran of the services industry with experience in marketing strategy and pricing.

We work with all business in the health and fitness space from individual personal trainers through to personal training studios and large gyms. Pilates and Yoga studios and Physiotherapy, Osteopathy and other wellness providers.

Results depend on many factors. But we will measure and analyse the data from all campaigns we deliver and provide real, usable data on both the results and learnings from everything we do.

You won’t ever have to do anything you don’t want to do. We’re not huge fans of discounting, preferring instead to value add where possible.

We deliver fully integrated marketing campaigns, which is a really wanky way of saying that we utilise both printed and digital material, as well as social media to deliver campaigns that really ‘pop’.

We specialise in creating and utilising Facebook and Instagram sales funnels to target and re-target people that like your page and interact with your website following the user journey from their google search for local services right through to them becoming members (or clients). From there we can re-target them through social media or eDM (electronic direct mail) to deliver internal offers.

We don’t aim to necessarily be different, we just aim to be effective.

Our values are honesty and integrity so we work with you under a promise of complete transparency in everything we do.

We just want to help small businesses be successful in a thriving marketplace.


We love to drink coffee and chat more than anything. If you’re in Melbourne then let’s sit down for a coffee, if you’re overseas then let’s chat on FaceTime and have a virtual coffee.


Use the form below to send us through your contact details and we’ll call you to make a time to meet up and get the ball rolling.

We look forward to working with you.

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Let us take a quick 15-minute look at your business and offer some advice on what you could  be doing better with absolutely no obligation.

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* This FREE 15-minute marketing consultation comes with absolutely no obligations whatsoever.